Introduction to Social Network Analysis

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If someone asked how decisions are made in your office, you might point to the organizational chart. Organizational charts represent the official structure, but it’s often the informal communication network that plays an equal if not more important role.

This publication describes the basics of conducting a social network analysis, which uncovers organizational and human connections and then creates a “map” of that network. Specifically, the document describes

  • Key concepts and theory
  • How to plan for data collection
  • How to assemble and analyze data
  • A description of limitations