Lifesaving Beach Initiative Reaches More than a Million

The Takeaway: NOAA and Wisconsin's coastal program deliver life jackets and a social media campaign.

Over just 12 months, 2,019 life jackets, throw rings, public signs, and other types of safety equipment were delivered to 50 beaches across the Great Lakes region. Related outreach materials and a social media campaign on drowning prevention were seen by more than 1.4 million people. The results are lifesaving, as in the case of a beachgoer who jumped off Lake Michigan’s Whiting Park Pier, entered the active drowning phase, and would have died if not for trained first responders armed with a throw ring and throw bag.

Led by the nonprofit Great Lakes Water Safety Consortium and supported by the NOAA Coastal Storms Program, the partnership included the Great Lakes Restoration Initiative, Wisconsin Coastal Management Program, and NOAA’s National Weather Service and Office for Coastal Management. (2017)

Partners: Great Lakes Water Safety Consortium, Wisconsin Coastal Management Program, Great Lakes Restoration Initiative, and NOAA’s Coastal Storms Program, National Weather Service, and Office for Coastal Management.