Overview
This one-and-a-half-hour, interactive course introduces participants to an effective approach for coastal management projects to influence the way people interact with their environment. Community-based social marketing uses a five-step approach and a set of tools to elicit behavior change in specific audiences in order to address environmental and social problems.
This instructor-led course, offered by the Office for Coastal Management, is delivered virtually.
Learning Outcomes
- Identify the steps involved in community-based social marketing projects
- Describe how the approach can improve project design
- Practice applying the first three steps of the method
- Explain key considerations in applying steps 4 and 5, piloting and implementing the strategy
- Describe common tools used in this approach to foster behavior change
- Become familiar with examples of social marketing applied to coastal management issues
Details
Webcam, headset (or speakers and microphone), and Google Meet access
Professional Credit
American Institute of Certified Planners – 1.5 hours
Association of State Floodplain Managers – 1 hour